Web analytics
Do you know enough about how people find your site? Where they spend most time while visiting your site? What pages they interact with before making a purchase decision?
Knowledge of these areas (and many more) equip you with the key insights you need to ensure your website is working its hardest. Not sure how it all fits together – and what to do with the information once you have it? That’s where we can help…
What the devil is Google Analytics?
Google Analytics is a sophisticated website monitoring tool which takes you to a new level of understanding about your prospective and existing customers and how your website is used.
It monitors your site and logs information about who visits your site, when, where from, what they searched for and what they did when they got there!
This tool is essential in accurately monitoring the return on investment from any online and offline activity, specifically Pay-Per-Click Advertising.
What you’ll get…
- Account Set-up
We’ll set up a Google Analytics account for your website. - Pay-Per-Click Integration
If you have an existing Google AdWords account we will link it to your new Analytics account (so you can track your ‘organic’ traffic as well as your ‘paid-for’ traffic in one place). - Site Engagement Goal
We will create a website engagement goal to track your website sales and conversions. This will help you to assess the performance and return on investment for a specific marketing activity.
- Custom Reporting
We will create a custom report to present the metrics you want and deliver updated them straight to your inbox, however frequently you’d like (daily, weekly, monthly). - Tracking Code
We will install the Google Analytics tracking code into the pages you would like tracked on your website*. - Consultation Phone Call
Once everything is set-up and live, we will call you and walk you through the analytics and show you how to view your website statistics.
* Please note: Extra charges may apply to install tracking code into complex websites such as e-commerce and content management sites.
