Pay Per Click Advertising (PPC)
Online marketing is a time and cost effective method to reach new customers, for businesses large and small.
Pay Per Click Advertising (PPC) is a flexible, advertising option that will drive traffic to your site and increase your sales. Account Managers will oversee your campaign, ensuring you receive maximum return on investment by monitoring and optimising activity on a daily basis.
What on earth is PPC?
Pay Per Click advertising is an effective way for businesses to reach their prospective customers through search engines, such as GoogleTM or YahooTM.
When an internet user types search words into their chosen search engine, ads that are closely related to their search appear in the top search results. This means that the advertiser is seen by their target audience first. The ad can then be clicked to take the user straight through to the advertisers site – delivering a qualified lead.
What you’ll get…
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Personalised Account Setup: An online marketing strategy tailored to suit your business.
- Account Manager: A Google Qualified Professional will manage your online campaign for you. They will also make recommendations throughout the campaign to ensure you get the most out of your campaign and budget.
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Website Marketing Advice: Expert recommendations to ensure your website is optimised for lead generation and sales.
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Keyword Research & Selection: Targeted selection of keywords online users enter into Google looking for your products or services.
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Creative Ad Writing: We’ll create ad text for you to deliver the right type of people to your website and ensure you stand out from your competitors.
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Campaign Updates: You can implement unlimited changes to your marketing campaign. Perfect for seasonal products/services or promotional offers.
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Personal Support: Phone or email your Account Manager with any questions or to discuss your campaign's performance.
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Conversion Tracking: Every sale and lead is tracked back to the particular keyword that delivered it. That way we can delete any keywords that don’t work for you and optimize those that do.
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Weekly Performance Reporting: A detailed report will be sent to you each week, including the performance of all your keywords and the number of conversions (sales) you received as a result of the campaign.
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Monthly Campaign Reporting: A detailed report on the performance of your campaign for the month, outlining the monthly return on investment from your campaign.
